http://patrickwiscombe.com Information You Need, The Podcast Network You Trust! Thu, 17 May 2012 15:27:46 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://patrickwiscombe.com/feed/ PatrickWiscombe.com has been producing informative, entertaining and compelling podcast content for listeners since 2006. So, if you've been looking for a podcast that gives you news and expert analysis about the tech and travel industries, you've definitely found the right podcast. Take a listen, you won't be disappointed. Patrick Wiscombe no Patrick Wiscombe patrick@squareplanetproductions.com patrick@squareplanetproductions.com (Patrick Wiscombe) Square Planet Productions, LLC Information You Need...The Podcast Network You Trust! current technology news, technology podcast, travel news, travel podcast http://patrickwiscombe.com/images/patrick1.jpg http://patrickwiscombe.com http://patrickwiscombe.com/2012/05/14/were-1-in-the-2-business/ http://patrickwiscombe.com/2012/05/14/were-1-in-the-2-business/#comments Mon, 14 May 2012 11:00:02 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10276 http://patrickwiscombe.com/2012/05/14/were-1-in-the-2-business/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Lee Odden - author of 'Optimize - How to Attract and Engage Customers by Integrating SEO, Social Media, and Content Marketing The importance of optimizing your content (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Lee Odden - author of 'Optimize - How to Attract and Engage Customers by Integrating SEO, Social Media, and Content Marketing * The importance of optimizing your content * When optimizing, where do you start? * What persona's do you own? * Identifying your best and worst customers * Testing your sales cycle * Educate, don't sell * Keyword research and toilet paper * Why do customers buy your product or service? * The importance of keywords * Optimizing for the right keywords * The top five things your company can do today * Don't hire the snake oils salesperson. Press the 'PLAY' button to listen to Entrepreneur Addiction 37: We're #1 in the #2 Business Patrick Wiscombe no 38:49 http://patrickwiscombe.com/2012/05/11/video-never-ever-give-up-very-inspirational/ http://patrickwiscombe.com/2012/05/11/video-never-ever-give-up-very-inspirational/#comments Fri, 11 May 2012 20:32:43 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10284 http://patrickwiscombe.com/2012/05/11/video-never-ever-give-up-very-inspirational/feed/ 0 http://patrickwiscombe.com/2012/05/07/yes-buts-you-idiot/ http://patrickwiscombe.com/2012/05/07/yes-buts-you-idiot/#comments Mon, 07 May 2012 11:00:50 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10254 http://patrickwiscombe.com/2012/05/07/yes-buts-you-idiot/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Dr. Ben Benjamin - author of 'Conversation Transformation' Isolating conversation breakdowns Having polite fights Are you a yes, but conversationalist? (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Dr. Ben Benjamin - author of 'Conversation Transformation' * Isolating conversation breakdowns * Having polite fights * Are you a yes, but conversationalist? * Do you lead conversations? * Do you have CEO disease? * Mind reading and negative predictions * Noisy ambiguity * Negative predictions * What's at the bottom of your complaints? * How could you do that and mind readers * Rewiring your brain * Self awareness and poor communication habits * Hating meetings or going to a party * Communication enables business Press the 'PLAY' button to listen to Entrepreneur Addiction 36: Yes Buts, You Idio Patrick Wiscombe no 36:38 http://patrickwiscombe.com/2012/04/30/dead-armadillos-are-not-appetizing/ http://patrickwiscombe.com/2012/04/30/dead-armadillos-are-not-appetizing/#comments Mon, 30 Apr 2012 11:00:37 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10246 http://patrickwiscombe.com/2012/04/30/dead-armadillos-are-not-appetizing/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Erika Napoletano - author of 'The Power of Unpopular The shoulda's and 17 W2's The Swiss miss and the six figure salary Wallowing on the couch moments Go ahead, (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Erika Napoletano - author of 'The Power of Unpopular * The shoulda's and 17 W2's * The Swiss miss and the six figure salary * Wallowing on the couch moments * Go ahead, take your business elsewhere * Starting business on equal footing * Dead armadillos are not appetizing * What are your musts? * The Mennonite missionary story and the rubber duck maker * Giving your brand a personality Press the 'PLAY' button to listen to Entrepreneur Addiction 35: Thumbs Up or Thumbs Down Patrick Wiscombe no 40:11 http://patrickwiscombe.com/2012/04/23/thumbs-up-andr-thumbs-down/ http://patrickwiscombe.com/2012/04/23/thumbs-up-andr-thumbs-down/#comments Mon, 23 Apr 2012 11:00:21 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10235 http://patrickwiscombe.com/2012/04/23/thumbs-up-andr-thumbs-down/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Creating predictable business patterns The psychology of business Who are your cult like followers? Customers want experiences, not just products (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Creating predictable business patterns * The psychology of business * Who are your cult like followers? * Customers want experiences, not just products * Identify and rank your most profitable customers * How much data do you have on your customers? * Survey, but don't survey * What is your brand DNA? Press the 'PLAY' button to listen to Entrepreneur Addiction 34: Thumbs Up or Thumbs Down Patrick Wiscombe no 33:41 http://patrickwiscombe.com/2012/04/16/the-johnny-vegas-syndrome/ http://patrickwiscombe.com/2012/04/16/the-johnny-vegas-syndrome/#comments Mon, 16 Apr 2012 11:00:56 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10219 http://patrickwiscombe.com/2012/04/16/the-johnny-vegas-syndrome/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: The mirror fog test The difference between Wall Street and Main Street What is a good business expense? Do you have the will to change? Complacency kills (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * The mirror fog test * The difference between Wall Street and Main Street * What is a good business expense? * Do you have the will to change? * Complacency kills * Now is the best time to start a business * How do you know if you have a good business idea? * Ready, fire, aim * The Johnny Vegas syndrome * A butt kicking is good * What is your 118? * Spreading the gospel of business * Jeffrey Hayzlett - Author of The Mirror Test: Is Your Business Really Breathing? (http://www.amazon.com/gp/product/B00351DSQE/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=httpwwwdig044-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=B00351DSQE) Press the 'PLAY' button to listen to Entrepreneur Addiction 33: The Johnny Vegas Syndrome Patrick Wiscombe no 36:26 http://patrickwiscombe.com/2012/04/09/drone-taco-delivery/ http://patrickwiscombe.com/2012/04/09/drone-taco-delivery/#comments Mon, 09 Apr 2012 11:00:12 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10200 http://patrickwiscombe.com/2012/04/09/drone-taco-delivery/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Mike Richardson, this is your life Have much job security do you really have? The concepts of agility and wheelspin Wheelspin is expensive The 'fixed state' (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Mike Richardson, this is your life * Have much job security do you really have? * The concepts of agility and wheelspin * Wheelspin is expensive * The 'fixed state' * How do you know if you're experiencing wheelspin? * What is business chaos and is it driving you? * Are you ahead or behind chaos? * Can you get too far behind your competition? * Challenging your company's mental mold * Do you and your company possess mental agility? * Are you pre-adaptive, adaptive, or post-adaptive? * Drone taco delivery * Businesses must continue to innovate * If it's not broken, break it. * Productive paranoia * The headlights are in the trunk * Finding the agile middle * Mike Richardson - Author of Wheelspin: The Agile Executive's Manifesto - Accelerate Your Growth, Leverage Your Value, Beat Your Competition (http://www.amazon.com/gp/product/1614660212/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=httpwwwdig044-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1614660212) Press the 'PLAY' button to listen to Entrepreneur Addiction 32: Drone Taco Delivery Patrick Wiscombe no 45:24 http://patrickwiscombe.com/2012/04/02/the-zombie-entrepreneur/ http://patrickwiscombe.com/2012/04/02/the-zombie-entrepreneur/#comments Mon, 02 Apr 2012 11:00:02 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10173 http://patrickwiscombe.com/2012/04/02/the-zombie-entrepreneur/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Validating your business ideas Getting past the idea phase Build less, test more What is a lean start-up? Developing your company's road map Problem, solution, fix (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Validating your business ideas * Getting past the idea phase * Build less, test more * What is a lean start-up? * Developing your company's road map * Problem, solution, fix * Plan A is sometimes the wrong plan * The value of documenting the wrong plan * Identifying the riskiest parts of your business * The 'would you buy this product' development process * The food trailer phenomenon * Read the trends * After testing your business, when is the best time to get funding * You have the money, now what? * Ash Maurya - Author of Running Lean - Iterate from Plan A to a Plan that Works (http://www.amazon.com/gp/product/1449305172/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=httpwwwdig044-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1449305172) Press the 'PLAY' button to listen to Entrepreneur Addiction 31: The Zombie Entrepreneur Patrick Wiscombe no 38:48 http://patrickwiscombe.com/2012/03/26/the-r-i-t-e-stuff/ http://patrickwiscombe.com/2012/03/26/the-r-i-t-e-stuff/#comments Mon, 26 Mar 2012 11:00:07 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10147 http://patrickwiscombe.com/2012/03/26/the-r-i-t-e-stuff/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: The Tao of Twitter Marketing professionals that don't know how to market Creating the R.I.T.E content The fear around social media How to know you've got the R.I.T. (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * The Tao of Twitter * Marketing professionals that don't know how to market * Creating the R.I.T.E content * The fear around social media * How to know you've got the R.I.T.E stuff * The rules of online influence * Social proofing * Mark Shaefer - Author of Return on Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing. (http://www.amazon.com/gp/product/0071791094/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=httpwwwdig044-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0071791094) Press the 'PLAY' button to listen to Entrepreneur Addiction 30: The R.I.T.E Stuff Patrick Wiscombe no 29:24 http://patrickwiscombe.com/2012/03/19/you-have-8-minutes/ http://patrickwiscombe.com/2012/03/19/you-have-8-minutes/#comments Mon, 19 Mar 2012 11:00:17 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10126 http://patrickwiscombe.com/2012/03/19/you-have-8-minutes/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: David Casullo - author of 'Leading the High Energy Culture' What attributes make and develop the best bosses? A leader's attractive power, clarity, and energy (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * David Casullo - author of 'Leading the High Energy Culture (http://www.amazon.com/gp/product/0071781269/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&tag=httpwwwdig044-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=0071781269)' * What attributes make and develop the best bosses? * A leader's attractive power, clarity, and energy * The energized culture and you * Never mistake activity for results * The 'who' that you are * Getting everyone on the same page * Creating powerful, effective messages * Knowing your audience and alpha dogs * I can't wait to go grocery shopping * The secret sauce of a company * Looking inward Press the 'PLAY' button to listen to Entrepreneur Addiction 29: You Have 8 Minutes...GO! Patrick Wiscombe no 36:10 http://patrickwiscombe.com/2012/03/12/yes-energy/ http://patrickwiscombe.com/2012/03/12/yes-energy/#comments Mon, 12 Mar 2012 11:00:53 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10113 http://patrickwiscombe.com/2012/03/12/yes-energy/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Loral Langemeier - author of Yes! Energy Say yes, then figure it out the how The yes equation How many times do you say no during the day (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Loral Langemeier - author of Yes! Energy (http://yesenergybook.com/) * Say yes, then figure it out the how * The yes equation * How many times do you say no during the day * Quit doing the things that don't make you money * The yes that burns * How yes moves the sales meter * Quit putting things off till the future * Being productive, not busy * Hanging around yes people * What is your moment? * Get advice, not an opinion Press the 'PLAY' button to listen to Entrepreneur Addiction 28: The YES! that Burns Patrick Wiscombe no 29:07 http://patrickwiscombe.com/2012/03/05/what-is-the-roi-of-your-grandma/ http://patrickwiscombe.com/2012/03/05/what-is-the-roi-of-your-grandma/#comments Mon, 05 Mar 2012 12:00:56 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10085 http://patrickwiscombe.com/2012/03/05/what-is-the-roi-of-your-grandma/feed/ 1 In this edition of the Entrepreneur Addiction Podcast , we talked about: Alex Lawrence - the vice provost makes an appearance The entrepreneur to education route Know how to work all parts of your business The rule of three (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Alex Lawrence - the vice provost makes an appearance * The entrepreneur to education route * Know how to work all parts of your business * The rule of three * The shelf life of businesses * Restaurant franchisees and franchisors * Creating street cred * Getting through tough times * Lendio business loan success story * Social media and eCommerce is the great equalizer * What is your social media ROI? * What is the ROI of your grandma? * The three best twitter tools * Entrepreneur trends Press the 'PLAY' button to listen to Entrepreneur Addiction 27: What is the ROI of your Grandma? Patrick Wiscombe no 41:09 http://patrickwiscombe.com/2012/02/28/icloud-with-brains/ http://patrickwiscombe.com/2012/02/28/icloud-with-brains/#comments Tue, 28 Feb 2012 12:00:08 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10079 http://patrickwiscombe.com/2012/02/28/icloud-with-brains/feed/ 0 In this edition of the Digital Zone, we talked about: Apple confirms iPad 3 event Apple's adaptive steaming audio initiative Sprint reveals their iPhone numbers Sony PS Vita sales Press the 'PLAY' button to listen to Digital Zone 285: iC... (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick.jpg) In this edition of the Digital Zone (http://patrickwiscombe.com/category/digital-zone-podcasts/), we talked about: * Apple confirms iPad 3 event * Apple's adaptive steaming audio initiative * Sprint reveals their iPhone numbers * Sony PS Vita sales Press the 'PLAY' button to listen to Digital Zone 285: iCloud with Brains PODCAST SPONSOR: The Digital Zone is sponsored by Cliphanger.com (http://www.cliphanger.com). Get an additional 10% off your order when you use promotion code DIGITAL at checkout (http://www.cliphanger.com/index.php?p_resource=pmt_cart). Patrick Wiscombe no 21:03 http://patrickwiscombe.com/2012/02/27/dont-be-a-mouth-breather/ http://patrickwiscombe.com/2012/02/27/dont-be-a-mouth-breather/#comments Mon, 27 Feb 2012 12:00:35 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10035 http://patrickwiscombe.com/2012/02/27/dont-be-a-mouth-breather/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Pat Parkinson – Director of Public Relations at PRMarketing.com Pointers for pitching your business to local media Contact the local beat writer / journalist directly (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Pat Parkinson – Director of Public Relations at PRMarketing.com (http://prmarketing.com) * Pointers for pitching your business to local media * Contact the local beat writer / journalist directly * Writing a sizzling subject line * Your company has to be media savvy today * Sixteen pubic relations tips pitfalls * Being informed Press the 'PLAY' button to listen to Entrepreneur Addiction 26: Don't be a Mouth Breather Patrick Wiscombe no 22:11 http://patrickwiscombe.com/2012/02/21/google-jenga/ http://patrickwiscombe.com/2012/02/21/google-jenga/#comments Tue, 21 Feb 2012 12:00:13 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10046 http://patrickwiscombe.com/2012/02/21/google-jenga/feed/ 0 In this edition of the Digital Zone, we talked about: Google privacy concerns iPad 3 predictions Microsoft denies Office for iPad exists AT&T cuts CEO pay Android vs Android The new Android based shades (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick.jpg) In this edition of the Digital Zone (http://patrickwiscombe.com/category/digital-zone-podcasts/), we talked about: * Google privacy concerns * iPad 3 predictions * Microsoft denies Office for iPad exists * AT&T cuts CEO pay * Android vs Android * The new Android based shades Press the 'PLAY' button to listen to Digital Zone 284: Google Jenga PODCAST SPONSOR: The Digital Zone is sponsored by Cliphanger.com (http://www.cliphanger.com). Get an additional 10% off your order when you use promotion code DIGITAL at checkout (http://www.cliphanger.com/index.php?p_resource=pmt_cart). Patrick Wiscombe no 21:42 http://patrickwiscombe.com/2012/02/20/chief-whipping-boy/ http://patrickwiscombe.com/2012/02/20/chief-whipping-boy/#comments Mon, 20 Feb 2012 12:00:22 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=10012 http://patrickwiscombe.com/2012/02/20/chief-whipping-boy/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Business financing pain points The financing boot camp The crappy flyer that started it all The Wells Fargo business loan maze The idea bigger than Lendio (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Business financing pain points * The financing boot camp * The crappy flyer that started it all * The Wells Fargo business loan maze * The idea bigger than Lendio * Levi and Brock's business financing tips * Lendio success stories * Taking out the risks Press the 'PLAY' button to listen to Entrepreneur Addiction 25: Chief Whipping Boy Patrick Wiscombe no 29:51 http://patrickwiscombe.com/2012/02/14/shrinkage/ http://patrickwiscombe.com/2012/02/14/shrinkage/#comments Tue, 14 Feb 2012 12:00:14 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9993 http://patrickwiscombe.com/2012/02/14/shrinkage/feed/ 0 In this edition of the Digital Zone, we talked about: Apple accounts for a fifth of all US electronics revenue Apple stock breaks $500 level Webmail use sinking as mobile use takes over Press the 'PLAY' button to listen to Digital Zone 283... (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick.jpg) In this edition of the Digital Zone (http://patrickwiscombe.com/category/digital-zone-podcasts/), we talked about: * Apple accounts for a fifth of all US electronics revenue * Apple stock breaks $500 level * Webmail use sinking as mobile use takes over Press the 'PLAY' button to listen to Digital Zone 283: Shrinkage PODCAST SPONSOR: The Digital Zone is sponsored by Cliphanger.com (http://www.cliphanger.com). Get an additional 10% off your order when you use promotion code DIGITAL at checkout (http://www.cliphanger.com/index.php?p_resource=pmt_cart). Patrick Wiscombe no 20:28 http://patrickwiscombe.com/2012/02/13/free-local-media-coverage-part-1/ http://patrickwiscombe.com/2012/02/13/free-local-media-coverage-part-1/#comments Mon, 13 Feb 2012 12:00:33 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9974 http://patrickwiscombe.com/2012/02/13/free-local-media-coverage-part-1/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Pat Parkinson - Director of Public Relations at PRMarketing.com Getting your business in the local media for free The state of local media (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Pat Parkinson - Director of Public Relations at PRMarketing.com (http://prmarketing.com) * Getting your business in the local media for free * The state of local media * Reporters and local personalities want new content * Localizing national news for your business * Create your media opportunities with goats in the office * The value of local media * Your company has to be media savvy * Get a relationship going with influential bloggers * Traditional journalism may be losing the online battle but it's still the most credible source. * How do you know if you have a newsworthy topic? * Don't be afraid to have a controversial story angle Press the 'PLAY' button to listen to Entrepreneur Addiction 24: Free Local Media Coverage - Part 1 Patrick Wiscombe no 29:21 http://patrickwiscombe.com/2012/02/06/explain-your-cheese-policy/ http://patrickwiscombe.com/2012/02/06/explain-your-cheese-policy/#comments Mon, 06 Feb 2012 12:00:27 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9944 http://patrickwiscombe.com/2012/02/06/explain-your-cheese-policy/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Carol Roth - author of the 'The Entrepreneur Equation' Entrepreneurship is NOT for everyone Screen yourself as a business owner Should I or do I want a business (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Carol Roth - author of the 'The Entrepreneur Equation' * Entrepreneurship is NOT for everyone * Screen yourself as a business owner * Should I or do I want a business * Risk and reward analysis * Don't let social media kill your focus * Reasons why you should start a business * Nailing your customers needs with passion * Treat your customers like gold - blow them away * Explaining the restaurant's cheese policy * Milk your existing customers for all they're worth * Don't under capitalize your business * It's good to see Oprah struggling * Money sicknesses * What are the business rewards? * Crawl, walk, then run * Press the 'PLAY' button to listen to Entrepreneur Addiction 23: Explain Your Cheese Policy Patrick Wiscombe no 42:25 http://patrickwiscombe.com/2012/01/31/hiring-the-right-online-marketing-company/ http://patrickwiscombe.com/2012/01/31/hiring-the-right-online-marketing-company/#comments Tue, 31 Jan 2012 12:00:52 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9922 http://patrickwiscombe.com/2012/01/31/hiring-the-right-online-marketing-company/feed/ 0 In this edition of the Social Playz Podcast , we talked about: How do I marketing online? Filtering out the fakes The social media and SEO hiring process Filtering the demographics Finding the right social media channels (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Social Playz Podcast (http://patrickwiscombe.com/category/marketing-podcasts/), we talked about: * How do I marketing online? * Filtering out the fakes * The social media and SEO hiring process * Filtering the demographics * Finding the right social media channels * Identifying your company's crossover point * Pay your online talent if you want it done right * Asking two or three key questions * The SEO red flags * Social media is driving SEO today * Doing SEO in a post Google panda world Press the 'PLAY' button to listen to Social Playz 107: Hiring The Right Online Marketing Company Patrick Wiscombe no 34:30 http://patrickwiscombe.com/2012/01/30/a-guaranteed-no/ http://patrickwiscombe.com/2012/01/30/a-guaranteed-no/#comments Mon, 30 Jan 2012 12:00:55 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9878 http://patrickwiscombe.com/2012/01/30/a-guaranteed-no/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Brian Hirsch - Founder and Managing Partner of Tribeca Venture Partners Why Lendio caught Brian's eye as a venture capitalist (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Brian Hirsch - Founder and Managing Partner of Tribeca Venture Partners * Why Lendio caught Brian's eye as a venture capitalist * Building the better mouse trap for inefficient industries * Passion and venture capital * Hitting home runs vs. hitting singles * A day in the life of a venture capitalist * Venture capitalists and highly scalable businesses * When to approach a venture capitalist * Delivering the bad with the good * What to do after you get funding * Groupon's survival Press the 'PLAY' button to listen to Entrepreneur Addiction 22: A Guaranteed NO! Patrick Wiscombe no 39:55 http://patrickwiscombe.com/2012/01/24/social-amplification/ http://patrickwiscombe.com/2012/01/24/social-amplification/#comments Tue, 24 Jan 2012 12:00:14 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9904 http://patrickwiscombe.com/2012/01/24/social-amplification/feed/ 0 In this edition of the Social Playz Podcast , we talked about: Ivan Dubois - Executive Director of the Utah Republican Party The role of social media in the 2012 election. Uses of social media in 2008 that don't exist today (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Social Playz Podcast (http://patrickwiscombe.com/category/marketing-podcasts/), we talked about: * Ivan Dubois - Executive Director of the Utah Republican Party * The role of social media in the 2012 election. * Uses of social media in 2008 that don't exist today * Real-time video content created by candidates * Social amplification * Politician websites stink Press the 'PLAY' button to listen to Social Playz 106: Social Amplification Patrick Wiscombe no 25:26 http://patrickwiscombe.com/2012/01/23/throw-patrick-from-the-plane/ http://patrickwiscombe.com/2012/01/23/throw-patrick-from-the-plane/#comments Mon, 23 Jan 2012 12:00:53 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9849 http://patrickwiscombe.com/2012/01/23/throw-patrick-from-the-plane/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Kevin Duggan - author of 'Design for Operational Excellence' Make your business more efficient How do you know what to work on next? (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Kevin Duggan - author of 'Design for Operational Excellence' * Make your business more efficient * How do you know what to work on next? * Finding your flow by creating checklists * Don't hold meetings and work on offense * Don't cut and paste your business operations * Self healing value streams * Design your success * Innovate wherever you can * Flat by design Press the 'PLAY' button to listen to Entrepreneur Addiction 21: Throw Patrick From The Plane Patrick Wiscombe no 32:24 http://patrickwiscombe.com/2012/01/17/momma-said-knock-you-out/ http://patrickwiscombe.com/2012/01/17/momma-said-knock-you-out/#comments Tue, 17 Jan 2012 12:00:18 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9762 http://patrickwiscombe.com/2012/01/17/momma-said-knock-you-out/feed/ 0 In this edition of the Social Playz Podcast , we talked about: Breaking down CES 2012 An L.L. Cool J impersonator stops by the podcast 3D printing and 3D televisions A commercial version of Microsoft Kinect LCD bifocal lenses (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Social Playz Podcast (http://patrickwiscombe.com/category/marketing-podcasts/), we talked about: * Breaking down CES 2012 * An L.L. Cool J impersonator stops by the podcast * 3D printing and 3D televisions * A commercial version of Microsoft Kinect * LCD bifocal lenses * Microsoft chap stick * iPhone external camera lenses * Cyd gets loads of free stuff from CES * iPhone portable power Press the 'PLAY' button to listen to Social Playz 105: Momma Said Knock You Out Patrick Wiscombe no 25:09 http://patrickwiscombe.com/2012/01/16/have-fun-making-enemie/ http://patrickwiscombe.com/2012/01/16/have-fun-making-enemie/#comments Mon, 16 Jan 2012 12:00:19 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9738 http://patrickwiscombe.com/2012/01/16/have-fun-making-enemie/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Jeffrey Hazlett - author of 'Running the Gauntlet Have fun making enemies Getting in the trailer Large or small, business is the same (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Jeffrey Hazlett - author of 'Running the Gauntlet * Have fun making enemies * Getting in the trailer * Large or small, business is the same * Making the right changes to your business * Making big mistakes * Business means you will always make changes * Being the change agent * The future of Eastman Kodak * Do you have a chief listening officer? * Using snap tags * Beating back the naysayers Press the 'PLAY' button to listen to Entrepreneur Addiction 20: Have Fun Making Enemies Patrick Wiscombe no 33:45 http://patrickwiscombe.com/2012/01/10/thought-leadership/ http://patrickwiscombe.com/2012/01/10/thought-leadership/#comments Tue, 10 Jan 2012 12:00:36 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9690 http://patrickwiscombe.com/2012/01/10/thought-leadership/feed/ 0 In this edition of the Social Playz Podcast , we talked about: What is thought leadership? Who are some of today's thought leaders? How to become a thought leader Thought leadership by creating useful content Blogging strategies Creating new, (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Social Playz Podcast (http://patrickwiscombe.com/category/marketing-podcasts/), we talked about: * What is thought leadership? * Who are some of today's thought leaders? * How to become a thought leader * Thought leadership by creating useful content * Blogging strategies * Creating new, relevant, useful content consistently Press the 'PLAY' button to listen to Social Playz 104: Thought Leadership Patrick Wiscombe no 24:24 http://patrickwiscombe.com/2012/01/09/twelve-small-business-financing-options-in-2012/ http://patrickwiscombe.com/2012/01/09/twelve-small-business-financing-options-in-2012/#comments Mon, 09 Jan 2012 12:00:56 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9633 http://patrickwiscombe.com/2012/01/09/twelve-small-business-financing-options-in-2012/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Friends, family, and fools Large SBA backed loans Peer to peer loans Crowdfunding Loans by OnDeck Loans by Superior Equipment financing (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Friends, family, and fools * Large SBA backed loans * Peer to peer loans * Crowdfunding * Loans by OnDeck * Loans by Superior * Equipment financing * Accounts receivable and purchase order financing * Business credit loans * Corporate Turnaround financing * Acquisition financing * Merchant cash advance business financing Press the 'PLAY' button to listen to Entrepreneur Addiction 19: Twelve Small Business Financing Options in 2012 Patrick Wiscombe no 49:59 http://patrickwiscombe.com/2012/01/03/your-market-validation-test/ http://patrickwiscombe.com/2012/01/03/your-market-validation-test/#comments Tue, 03 Jan 2012 12:00:56 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9677 http://patrickwiscombe.com/2012/01/03/your-market-validation-test/feed/ 0 In this edition of the Social Playz Podcast , we talked about: What is market validation? Understanding your market size What are your customer's limitation? The market validation secret sauce The pricing taboo The 15 person test (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Social Playz Podcast (http://patrickwiscombe.com/category/marketing-podcasts/), we talked about: * What is market validation? * Understanding your market size * What are your customer's limitation? * The market validation secret sauce * The pricing taboo * The 15 person test * Don't guess about your idea * Intuition, but have better data * Go ask your target market Press the 'PLAY' button to listen to Social Playz 103: Your Market Validation Test Patrick Wiscombe no 21:43 http://patrickwiscombe.com/2012/01/02/playing-devils-advocat/ http://patrickwiscombe.com/2012/01/02/playing-devils-advocat/#comments Mon, 02 Jan 2012 12:00:28 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9662 http://patrickwiscombe.com/2012/01/02/playing-devils-advocat/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Harrison Monarth - Author of 360 Degrees of Influence Influence as a superpower Developing empathic accuracy Reaching the touch points Human behavior 101 (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Harrison Monarth - Author of 360 Degrees of Influence * Influence as a superpower * Developing empathic accuracy * Reaching the touch points * Human behavior 101 * Influencing and manipulation * Influencing attempts are all around us * How does influence start with you? * Your business, your perception * Topping out at 'really good' * Natural biases Press the 'PLAY' button to listen to Entrepreneur Addiction 18: Playing Devil's Advocate Patrick Wiscombe no 41:21 http://patrickwiscombe.com/2011/12/20/the-good-and-bad-of-201/ http://patrickwiscombe.com/2011/12/20/the-good-and-bad-of-201/#comments Tue, 20 Dec 2011 12:00:58 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9645 http://patrickwiscombe.com/2011/12/20/the-good-and-bad-of-201/feed/ 0 In this edition of the Social Playz Podcast , we talked about: Amazing Amazon stats Apple vs. Android devices Printing in 3D A post panda world Pinterest in 2012 iOS iMessaging and the next generation of Apple products Google+ in 2012 (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Social Playz Podcast (http://patrickwiscombe.com/category/marketing-podcasts/), we talked about: * Amazing Amazon stats * Apple vs. Android devices * Printing in 3D * A post panda world * Pinterest in 2012 * iOS iMessaging and the next generation of Apple products * Google+ in 2012 Press the 'PLAY' button to listen to Social Playz 102: The Good and Bad of 2011 Patrick Wiscombe no 38:28 http://patrickwiscombe.com/2011/12/19/shut-up-and-listen/ http://patrickwiscombe.com/2011/12/19/shut-up-and-listen/#comments Mon, 19 Dec 2011 12:00:16 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9616 http://patrickwiscombe.com/2011/12/19/shut-up-and-listen/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: The changing dynamic of public relations Using PR agencies as business consultants What is the purpose of public relations? Should PR have a seat at the corporate table? (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * The changing dynamic of public relations * Using PR agencies as business consultants * What is the purpose of public relations? * Should PR have a seat at the corporate table? * How does a company measure the value of public relations? * PR should shut up and listen to their clients * Companies that do PR well * Get out in front of your public mistakes * Social media fatigue * Do one to three things very well Press the 'PLAY' button to listen to Entrepreneur Addiction 17: Shut Up and Listen Patrick Wiscombe no http://patrickwiscombe.com/2011/12/12/fluffy-on-the-outside-creamy-on-the-insid/ http://patrickwiscombe.com/2011/12/12/fluffy-on-the-outside-creamy-on-the-insid/#comments Mon, 12 Dec 2011 12:00:15 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9595 http://patrickwiscombe.com/2011/12/12/fluffy-on-the-outside-creamy-on-the-insid/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: Dave Levinsky with GrowThink.com Creating 3,000 websites and SEO Steps to starting an online business Success in business means filling an unfilled need (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * Dave Levinsky with GrowThink.com * Creating 3,000 websites and SEO * Steps to starting an online business * Success in business means filling an unfilled need * The purpose of crowd funding * Equity based vs. rewards based crowdfunding * How to get business crowfunding * The critical elements of a business plan * Everyone should have an exit strategy * Looking forward to 2012 Press the 'PLAY' button to listen to Entrepreneur Addiction 16: Fluffy on the Outside, Creamy on the Inside Patrick Wiscombe no 38:35 http://patrickwiscombe.com/2011/12/05/the-everyday-entrepreneu/ http://patrickwiscombe.com/2011/12/05/the-everyday-entrepreneu/#comments Mon, 05 Dec 2011 12:00:08 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9552 http://patrickwiscombe.com/2011/12/05/the-everyday-entrepreneu/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: 'The Everyday Entrepreneur'by Rob Basso The benefits of growing up poor Wrapping resumes in sandwich wrappers Who is creating your future? (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * 'The Everyday Entrepreneur'by Rob Basso * The benefits of growing up poor * Wrapping resumes in sandwich wrappers * Who is creating your future? * What is an everyday entrepreneur? * Lesser known successful entrepreneurs * Ditch your job...carefully * Being a pilot is a lot like business owner * Protect and defend your online reputation and image * Be careful stepping on other people's toes * Competing with bigger companies * Create your own luck Press the 'PLAY' button to listen to Entrepreneur Addiction 15: The Everyday Entrepreneur Patrick Wiscombe no 35:43 http://patrickwiscombe.com/2011/11/29/friction-points/ http://patrickwiscombe.com/2011/11/29/friction-points/#comments Tue, 29 Nov 2011 12:00:51 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9577 http://patrickwiscombe.com/2011/11/29/friction-points/feed/ 0 In this edition of the Social Playz Podcast , we talked about: Customer acquisition friction points Evolution of web design Facebook probation Should you design your own website or use social media? (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Social Playz Podcast (http://patrickwiscombe.com/category/marketing-podcasts/), we talked about: * Customer acquisition friction points * Evolution of web design * Facebook probation * Should you design your own website or use social media? * Companies don't make their website work for them * 'Liking' content is more important than creating new content * Do yourself a favor, hire a reputable web consultant * It takes time to get more customers * Customer acquisition means testing Press the 'PLAY' button to listen to Social Playz 101: Friction Points Patrick Wiscombe no 43:10 http://patrickwiscombe.com/2011/11/28/business-pivot-points/ http://patrickwiscombe.com/2011/11/28/business-pivot-points/#comments Mon, 28 Nov 2011 12:00:32 +0000 Patrick Wiscombe http://patrickwiscombe.com/?p=9540 http://patrickwiscombe.com/2011/11/28/business-pivot-points/feed/ 0 In this edition of the Entrepreneur Addiction Podcast , we talked about: The history of Assistly Building a scalable business Business pivot points - identifying opportunities Continually assessing the business environment Lucky people vs. (http://www.patrickwiscombe.com/images/subscribeinitunes300x38.jpg)(http://www.patrickwiscombe.com/images/patrick4.jpg) In this edition of the Entrepreneur Addiction Podcast (http://patrickwiscombe.com/category/entrepreneur-podcasts/), we talked about: * The history of Assistly * Building a scalable business * Business pivot points - identifying opportunities * Continually assessing the business environment * Lucky people vs. unlucky people * Early business decisions can impact a business * Customer service is a philosphy * The satisfaction of work well done Press the 'PLAY' button to listen to Entrepreneur Addiction 14: Business Pivot Points Patrick Wiscombe no 37:02