Posted by Patrick Wiscombe on May 14, 2012 under Business Podcasts | 
Podcast: Play in new window
| Download
In this edition of the Entrepreneur Addiction Podcast , we talked about:
- Lee Odden – author of ‘Optimize – How to Attract and Engage Customers by Integrating SEO, Social Media, and Content Marketing
- The importance of optimizing your content
- When optimizing, where do you start?
- What persona’s do you own?
- Identifying your best and worst customers
- Testing your sales cycle
- Educate, don’t sell
- Keyword research and toilet paper
- Why do customers buy your product or service?
- The importance of keywords
- Optimizing for the right keywords
- The top five things your company can do today
- Don’t hire the snake oils salesperson.
Press the ‘PLAY’ button to listen to Entrepreneur Addiction 37: We’re #1 in the #2 Business
Posted by Patrick Wiscombe on May 7, 2012 under Business Podcasts |
Podcast: Play in new window
| Download
In this edition of the Entrepreneur Addiction Podcast , we talked about:
- Dr. Ben Benjamin – author of ‘Conversation Transformation’
- Isolating conversation breakdowns
- Having polite fights
- Are you a yes, but conversationalist?
- Do you lead conversations?
- Do you have CEO disease?
- Mind reading and negative predictions
- Noisy ambiguity
- Negative predictions
- What’s at the bottom of your complaints?
- How could you do that and mind readers
- Rewiring your brain
- Self awareness and poor communication habits
- Hating meetings or going to a party
- Communication enables business
Press the ‘PLAY’ button to listen to Entrepreneur Addiction 36: Yes Buts, You Idio
Posted by Patrick Wiscombe on April 30, 2012 under Business Podcasts |
Podcast: Play in new window
| Download
In this edition of the Entrepreneur Addiction Podcast , we talked about:
- Erika Napoletano – author of ‘The Power of Unpopular
- The shoulda’s and 17 W2′s
- The Swiss miss and the six figure salary
- Wallowing on the couch moments
- Go ahead, take your business elsewhere
- Starting business on equal footing
- Dead armadillos are not appetizing
- What are your musts?
- The Mennonite missionary story and the rubber duck maker
- Giving your brand a personality
Press the ‘PLAY’ button to listen to Entrepreneur Addiction 35: Thumbs Up or Thumbs Down
Posted by Patrick Wiscombe on April 23, 2012 under Business Podcasts |
Podcast: Play in new window
| Download
In this edition of the Entrepreneur Addiction Podcast , we talked about:
- Creating predictable business patterns
- The psychology of business
- Who are your cult like followers?
- Customers want experiences, not just products
- Identify and rank your most profitable customers
- How much data do you have on your customers?
- Survey, but don’t survey
- What is your brand DNA?
Press the ‘PLAY’ button to listen to Entrepreneur Addiction 34: Thumbs Up or Thumbs Down
Posted by Patrick Wiscombe on April 16, 2012 under Business Podcasts |
Podcast: Play in new window
| Download
In this edition of the Entrepreneur Addiction Podcast , we talked about:
- The mirror fog test
- The difference between Wall Street and Main Street
- What is a good business expense?
- Do you have the will to change?
- Complacency kills
- Now is the best time to start a business
- How do you know if you have a good business idea?
- Ready, fire, aim
- The Johnny Vegas syndrome
- A butt kicking is good
- What is your 118?
- Spreading the gospel of business
- Jeffrey Hayzlett – Author of The Mirror Test: Is Your Business Really Breathing?
Press the ‘PLAY’ button to listen to Entrepreneur Addiction 33: The Johnny Vegas Syndrome
