In this edition of the Utah Real Estate Podcast, we talked about:
- Hold an open house for your neighbors
- Following up with potential buyers
- Tire kickers vs. real buyers
- Agents using agents to get your house sold
Press the ‘PLAY’ button to listen to Utah Real Estate #16: The Selling Your House Checklist – Part 1
YOUR CALL TO ACTION
If you’re looking to buy or sell a house in Utah, please call or text me (Patrick Wiscombe) at (801) 874-7717.
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Cool Voice Guy: It’s real estate news you can use, this is the Utah Real Estate Podcast, giving you free expert advice, and tips if you’re looking to buy or sell a house, and now, here are your hosts, Roger Zundel and Patrick Wiscombe.
Patrick Wiscombe: The Utah Real Estate Podcast is brought to you by Weichert Realtors at the Rockies. If you are looking to buy or sell a house in Utah, please call Patrick Wiscombe at area code 801-602-5850. That number again area code 801-602-5850.
Patrick Wiscombe: It’s the Utah Real Estate Podcast. My name is Patrick Wiscombe. Coming up on today’s edition of the Utah Real Estate Podcast, we’re going to be going over the real estate agents seller’s checklist. Joining me for the podcast, he’s not in studio today, he’s joining me via the phone, it’s Greg Hales, the Commercial Real Estate Manager at Weichert Realtors at the Rockies in American Fork. Good Morning.
Greg Hales: Good morning Patrick, how was your holiday?
Patrick Wiscombe: My 4th of July was terrific! We went and saw the Beach Boys at Stadium of Fire.
Greg Hales: Fantastic! I’m sure that was as good as it always is.
Patrick Wiscombe: I can’t say that I’m a fan. I will say that I really enjoyed the show. I didn’t realize how many Beach Boys songs I knew.
Greg Hales: That does date you a little bit but it’s still a great concert.
Patrick Wiscombe: Alright let’s get into this. Let’s go over the seller’s checklist so to speak. These are the tools that your real estate agent should be doing for you. Let’s start with calling past customers who may be interested in your home. Now assuming that you’ve had customers come into your home, why would you want to do that?
Greg Hales: Well I think particularly with an experienced real estate agent, they are always on the lookout for a home that might fit a previous customer, somebody that may have had contact with previously, and the timing might not have been good in the past but might be more in the future now.
Patrick Wiscombe: Alright, so basically hold an open house so people can come see your home and then keep some kind of a contact sheet that you can follow up on.
Greg Hales: Yes, that’s exactly right. An effective agent is always prospecting. They know that because a home purchase is such a limited purchase, it’s not something you buy every week or every month. They know that timing and the timing in the individuals’ lives might be different or their needs might be different so they are always in contact with those who either they have worked with or have done work for in the past, to assess their needs, and possibly fit your home in those needs.
Patrick Wiscombe: Let’s talk about holding an open house for your neighbors.
Greg Hales: Well, I think that we don’t realize, well two things. One is that we all want to know, let’s just be honest; we want to know what our neighbor’s houses look inside. We all have a little bit of a nosy nose in other people’s business so we want to see it, but the second thing is your neighbors are probably your greatest marketing tool. Who do they know that wants to live by them? Whose sister? Whose brother? Whose cousin? Whose neighbor? Whose work associate? They’ll sell the neighborhood better than you can in regards to your home.
Patrick Wiscombe: So you are going neutral third party to kind of sell your house because your neighbors are coming into see not only what your house looks like but they want to choose who their neighbors are.
Greg Hales: Exactly, and I can’t tell you how many times I’ve been in particular neighborhoods and somebody’s cousin moves in or a friend from work or somebody from out of state because they knew the neighborhood, they would sell them on where they want to be in addition to what a great home you’re selling at that time.
Patrick Wiscombe: Now obviously you should follow up with buyers who attend the open houses, assuming you get their contact information.
Greg Hales: Well that’s one of the biggest ones. The hardest thing is people come through, “Hey would you mind leaving an e-mail or a phone number and following up?” and those that do are fairly serious buyers in the home market. If they don’t, they are probably just tire kickers anyway.
Patrick Wiscombe: Now one of the things that you and I do every single Tuesday here at Weichert Realtors at the Rockies here in American Fork, Utah is we have a sales meeting where we meet with other real estate agents in the office to talk about the homes that we are selling because they might know of potential buyers as well.
Greg Hales: Absolutely. It’s their time to display, talk about their listing, how great the home is, what are the characteristics, what are the important facets of it. We had one just a couple weeks ago that you know, that somebody was talking about a home in Saratoga Springs and another agent said, that really might fit for a client that I’ve been working with in the past. It’s so hard to go through thousands of listings every week and to have somebody first hand say, “Listen, I have a great home, I’ve got a great product, do you know anybody?” and surprisingly an agent stood up and said, “Yeah I do, would you send me the information?” That’s one thing working within the professional network that is really important.
Patrick Wiscombe: Alright, we’ll go ahead and wrap up today’s edition of the Utah Real Estate Podcast. If you know anybody, family, friends, neighbors, co-workers that are looking to buy or sell real estate within the state of Utah, you can call me on my cell or you can also text me, my cell number is 801-602-5850, 801-602-5850. So for Greg Hales, the Commercial Real Estate Manager at Weichert Realtors at the Rockies in American Fork, Utah, my name is Patrick Wiscombe. Thanks for listening, we’ll talk to you tomorrow.
Cool Guy Voice: Helping you buy or sell a house, this has been the Utah Real Estate podcast, with your hosts Roger Zundel and Patrick Wiscombe, sponsored by Weichert Realtors, and heard exclusively on AtTheRockies.com