Entrepreneur Addiction #40: One Simple Idea

Posted by Patrick Wiscombe on June 4, 2012 under Business Podcasts | Be the First to Comment

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In this edition of the Entrepreneur Addiction Podcast , we talked about:

• Stephen Key – Author of ‘One Simple Idea – Turn your dreams into a licensing goldmine while letting others do the work for you.
• Being the idea person and getting it to market quickly
• Improving existing products, perceived ownership, provisional patents
• Always sell the benefits
• Outsmarting Procter & Gamble
• Michael Jordan wall ball and improving on existing products
• Open innovation
• The five questions, the ten steps, and be a consumer
• Choosing your lifestyle and take part in ‘the new rich’
• Getting inside the head of Stephen Key
• Submissions and rejection letter as motivation
• The one sentence wow factor

Press the ‘PLAY’ button to listen to Entrepreneur Addiction 40: One Simple Idea